A couple of weeks ago I was joined on my LinkedIn Uncovered show by Maria Malik who answered questions and shared insights from her journey to creating her powerful brand on LinkedIn.
I asked Maria because she has built such a powerful brand on LinkedIn in a short period of time resulting in a following of 170k+.
The show was so well received that I thought it would be valuable to share the show in manageable chunks for those who weren’t able to make it. I hope you get a huge amount of value out of these videos.
Q1. How & when did you get started building your brand on LinkedIn?
Q2. What are the key elements for building a personal brand on LinkedIn?
Q3. How important do you think it is to have an engaging Brand Story?
Q4. What activities on LinkedIn are necessary for growing a strong personal brand on LinkedIn?
Q5. How much of your time do you focus on your company (Sincerely Maria) compared to your personal brand (Maria Malik)?
Q6. Would you recommend growing a personal brand & what are the key benefits?
Q7. Looking back on your own journey, what could you have done better or sooner for your personal brand?
Q8. What is the most common mistake you see others making on LinkedIn?
Q9. Are there any final tips you would like to leave us with?
Conclusion
Building a brand on LinkedIn is more than just gaining lots of followers. It requires you to identify your niche, build your credibility and reputation, differentiate yourself from others, and be seen as the go-to expert in that niche so you are ‘the person’ to help those in your niche.
It’s not easy to achieve but hopefully, the videos above have given you a better understanding of how to get there.
Thanks again to Maria for her time and the insights she shared.
